Review

Song Review: Momoland – BBoom BBoom

Posted on by 32 Comments

Late last spring, Momoland were rescued from obscurity by member JooE, whose blissfully hyperactive performance during an EDM remix of the group’s single Wonderful Love went viral. Though Momoland released another mini album soon after, they haven’t fully capitalized on this notoriety until now. The girls have always promoted light, upbeat material, but BBoom BBoom (뿜뿜) steers closer toward pure novelty. The double-consonant romanization of its title alone should make it clear that this is not Shakespeare we’re dealing with.

Nope, we’re firmly within the goofy side of k-pop — and that’s okay. With the likes of Crayon Pop and Orange Caramel all but disbanded, the industry could use a jolt of unfettered silliness. Propelled by a sticky brass loop and simple electronic pulse, BBoom BBoom aims to become ear candy from its very first moments. This is the kind of peppy disco-pop T-ara used to deliver on the regular, and Momoland would be wise to pick up where they left off. They’ve made a good first step by pairing with producer Shinsadong Tiger, who combines moments of EXID-esque melodic surge with a perky, agreeable energy.

In this way, BBoom BBoom includes many elements that current k-pop has been missing, but its central hook feels underdeveloped. It’s not quite catchy enough to become a novelty, and not ambitious enough to anchor the song’s sense of lightweight fluff. Then there’s that second verse breakdown, where BBoom BBoom suddenly attempts a grimy hip-hop makeover. I can see this kind of sonic shift becoming a trend with girl groups, especially since it worked so well for Twice in Likey. But it feels awkwardly out of place here, and only lends the track a sense of gimmicky disposability.

 Hooks 8
 Production 8
 Longevity 7
 Bias 8
 RATING 7.75

~

32 thoughts on “Song Review: Momoland – BBoom BBoom”

  1. I’ve had this stuck in my head all day. Orange Caramel and Crayon Pop were some of the most consistent groups, so I’m here for Momoland morphing into one of them. I hate the breakdown though- why would you put a disgusting trap section into what is otherwise catchy fun?

    Like

    Reply

  2. Ahhh of course its Shinsadong tiger. I also thought of T-ara when I heard it too.
    Personally I really liked the trap breakdown. It was the brass that I thought could have been done away with to make a more electro focused disco song, I much prefer the sections of the song where it doesn’t pop up.
    Either way its catchy and a bit of fun. I would love if they continue in this kind of sound.

    Like

    Reply

    • Yeah, the brass is a little annoying. I just want the girls to go full on T-ara with the next release. I think they could tackle a Roly-Poly, Sexy Love or even Number Nine sound easily.

      Like

      Reply

  4. I”m really pleased to see “silly” kpop making a comeback. It is what got me hooked in the first place and this song has been on heavy rotation since it was released. I think this is absolutely a great sound/look for them and is just pure fun.

    Like

    Reply

  5. Pingback: Top Three K-Pop Songs of January 2018 | The Bias List // K-Pop Reviews & Discussion

  6. Momoland is a great team, but there is one left that could make them more liked by people and be more famous and that is by having nude pictures, im sorry to discuss this, i just want to give a feedback to Momoland

    Like

    Reply

  7. Pingback: Song Review: UNI.T – No More | The Bias List // K-Pop Reviews & Discussion

  8. Pingback: Song Review: Momoland – BAAM | The Bias List // K-Pop Reviews & Discussion

  9. Pingback: 2018 in K-POP so far: Risers & Fallers | The Bias List // K-Pop Reviews & Discussion

  10. Pingback: Song Review: IN2IT – Sorry For My English | The Bias List // K-Pop Reviews & Discussion

  11. Pingback: Song Review: DIA – WooWoo | The Bias List // K-Pop Reviews & Discussion

  12. Pingback: The Ultimate Guide to KCON (+ 2018 Recap) | The Bias List // K-Pop Reviews & Discussion

  13. Pingback: Song Review: Pentagon – Naughty Boy | The Bias List // K-Pop Reviews & Discussion

  14. Pingback: The Top 50 K-Pop Songs of 2018 (Day Two: 40-31) | The Bias List // K-Pop Reviews & Discussion

  15. Pingback: The Top 10 K-Pop Artists of 2018 | The Bias List // K-Pop Reviews & Discussion

  16. Pingback: The Top 10 K-Pop Producers of 2018 | The Bias List // K-Pop Reviews & Discussion

  17. Pingback: Song Review: Saturday – WiFi | The Bias List // K-Pop Reviews & Discussion

  18. Pingback: MOMOLAND (모모랜드) – Bboom Bboom (뿜뿜): MV Review – TweetNewscaster

  19. Pingback: Song Review: DIA – WOOWA | The Bias List // K-Pop Reviews & Discussion

  20. Pingback: Song Review: Momoland – I’m So Hot | The Bias List // K-Pop Reviews & Discussion

  21. Pingback: Song Review: Momoland – I’m So Hot - KpopHit - KpopHit

  22. Pingback: KCON LA 2019 – Recap & Review | The Bias List // K-Pop Reviews & Discussion

  23. Pingback: Song Review: Momoland – Pinky Love | The Bias List // K-Pop Reviews & Discussion

  24. Pingback: Song Review: Momoland – Thumbs Up | The Bias List // K-Pop Reviews & Discussion

  25. Pingback: Song Review: Momoland – Starry Night | The Bias List // K-Pop Reviews & Discussion

  26. Pingback: Song Review: Weeekly – Tag Me | The Bias List // K-Pop Reviews & Discussion

  27. Pingback: Song Review: Momoland – Ready Or Not | The Bias List // K-Pop Reviews & Discussion

  28. Pingback: ▷ [Review] MOMOLAND ofrece un pop de chicle sólido (con un toque instrumental extraño) en "Ready Or Not" - Kpoperos

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.