Another day, another 2019 debut. OnlyOneOf’s claim to fame comes via a connection with much-hyped girl group LOONA. The guys were initially cobbled together within the same agency, Blockberry Creative, and share a creative director in Jaden Jeong. They’ve since transferred to a new agency, and don’t seem to be pursuing the solo-tracks-before-group-tracks strategy that worked so well for LOONA.
Instead, OnlyOneOf have dropped a pair of title tracks, promising to release the rest of the album when their fan base has generated enough tweets about the group (22,000, to be exact). This all sounds like the most convoluted roll-out ever. Honestly, this isn’t the time to test the fortitude of your fan base. It’s the time to establish one.
More worrying is the generic nature of both title tracks. Savanna is too heard-it-all-before trendy for me to write about at length, so I’ve chosen to focus on the more classic sounding Time Leap. Despite its exciting title, the song is a mid-tempo melodic ballad. As debuts go it’s a low-key effort, retreading the same angst-filled ground many boy groups have harnessed before. Its verses pulse with an emotive hip-hop meets crooning style reminiscent of mid-tempos by YG Entertainment artists. The production has a nice acoustic edge, augmented by electronic influences. The chorus is catchy from the first listen, but too repetitive to amount to much. Time Leap could have done with more modulation everywhere. Listeners basically get the whole package in the first thirty seconds, with little variation to follow. With so many new acts vying for the same audience, OnlyOneOf are going to have to get more creative than this.