I feel like 2020 has seen a big influx of under-the-radar girl group debuts. While debuts from major agencies have been relatively scarce, these smaller companies are just cranking out the music. With limited promotional support, it’ll be a struggle for any of these acts to become anything more than a footnote in K-pop history, but I wish them the best.
For me, a successful debut instantly conveys a group’s sound and style. Within such a huge, cutthroat industry, a unique concept gives an act a home base to work from. With this in mind, I took a look at Lunarsolar’s profile. One piece of information caught my eye immediately: apparently, their agency had originally planned on debuting some of the girls in a group with a “revolutionary concept.” Now, I don’t know exactly what that means, but I think I want it. It certainly sounds more interesting than the generic K-pop of Oh Ya Ya Ya (노는 게 제일 좋아).
This is the kind of song that could have been recorded by any of Lunarsolar’s peers and sounded roughly the same. As expected, the girls themselves have loads of potential. But, nothing about Oh Ya Ya Ya delivers a unique or enticing perspective. Instead, we’re treated to the same percussive approaches – some trap here, some tropical there – and those oft-heard chanted vocal hooks. If this is your first time hearing a song in this style, I could imagine it sounded quite enjoyable. But, if you’ve been listening to K-pop throughout 2020, you’ve heard the likes of Oh Ya Ya Ya at least a dozen times already. Its lumbering, off-balance beat is kind of fun, especially as the producers let it bound in a more organic fashion. But, the track lacks a compelling hook to match the strength of the group’s performance.