Girl group Berry Good are at that fateful crux in their career, seven years after debut. It’s the time when they’ll need to decide whether to keep going as a group or let their contracts lapse. Although they haven’t yet managed to break into the K-pop big leagues, they’ve released their fair share of solid tracks. Hopefully, Time For Me (할래) won’t end up being their swan song. But even if it is, the group continue to deliver the classic pop sound that has long characterized their discography.
With that said, nothing about Time For Me is unique. It’s the kind of fun, upbeat track that goes down easy but leaves little in its wake. Berry Good string together elements that could have been pulled from any number of girl group songs, including the requisite post-chorus breakdown. Time For Me fails to find one memorable hook that might raise it above similar efforts, but for fans of this style, the song is perfectly fine.
Come to think of it, “perfectly fine” is often an apt description for groups at this stage of their career. Berry Good play to their existing fan base with an uplifting performance, but Time For Me feels like it’s treading water. Gone are the explosive vocals of 2016 standout Angel, or the beguiling atmosphere of Don’t Believe. In their place is generic girl group K-pop. I have a number that describes this kind of a “good” song, and I’m afraid it’s 7’s across the board for Time For Me.