UP10TION’s music has a way of sneaking up on me. I’ve never considered them a favorite group, yet their songs have placed inside my year-end top ten on two separate occasions. Last year’s dynamic Spin Off nearly made that three. However, I find their output to be very inconsistent. Like so many K-pop groups, they’re at the mercy of their collaborators.
New single Crazy About You (너에게 미쳤었다) spawns from a trio of composers, but lacks identity. The guys have opted for a moody mid-tempo — the sort we tend to hear around this time of year. I’m a little surprised they didn’t choose to promote a more upbeat title track, but this style of song can be equally satisfying if powered by a compelling melody and knockout production. Unfortunately, Crazy About You falls short in both areas.
Melody is such a driving force behind sentimental tracks like this. Crazy About You is definitely melodic, but doesn’t offer a single line that really hits. Instead, it’s formed from mushy, forgettable fragments. UP10TION deliver the emotion well. They just aren’t working with very strong material. Similarly, the EDM-inspired instrumental traces familiar ground. Portions almost hearken back to the popular Chainsmokers production trends of 2017. Yet just like the melody, no single piece of production sticks out. It all feels murky and muddled, like a picture that hasn’t quite come into focus. I’d rather hear them tackle something starker that uses empty space to its advantage. I’m just not crazy about this song’s lack of dynamics.