In what’s becoming a clear pattern, ILLIT are the latest HYBE-associated K-pop act to see record-breaking success on the charts with their debut Magnetic. Many fans have become upset about their persistent comparisons to NewJeans, but although the details may be unique for each act, I think the observation is apt. We need a name … Continue reading →

HYBE’s empire continues to grow with the debut of new girl group ILLIT. They’re under subsidiary Belift Lab and formed through the series R U Next?. They’re the first of a few new girl groups emerging this week, and their debut single Magnetic feels perfectly in line with current trends. HYBE (and specifically, NewJeans) have … Continue reading →