Song Review: NewJeans – Bubble Gum
Review

Song Review: NewJeans – Bubble Gum

One thing about The Bias List is that — even if agencies are coming apart at the seams and the industry is on fire — I try my best to filter out the noise and laser focus on the music. I guess I’m that meme of the dog sitting at a table in a burning … Continue reading

Song Review: NewJeans – ETA
Review

Song Review: NewJeans – ETA

I went to watch the video for ETA on YouTube and it was immediately preceded by an iPhone advertisement backed by the song’s hook. Make no mistake what HYBE is doing here. This NewJeans EP is branding at its most integrated. In fact, imagining these brief, jingle-like songs as stylish commercials may offer a more … Continue reading

Song Review: NewJeans – Super Shy
Review

Song Review: NewJeans – Super Shy

NewJeans kicked off the day with the release of an eponymous introduction track for their upcoming album. That Powerpuff Girls collab was mood-setting but ephemeral. It fully embraced the group’s stylized worldview. NewJeans are nothing if not cool. Sometimes, I think “cool” is put at a higher premium than anything else. I understand why this … Continue reading

Song Review: NewJeans – OMG
Review

Song Review: NewJeans – OMG

After pre-releasing Ditto last month, NewJeans have returned with their first single album. With 800,000 pre-orders, it’s astonishing how quickly this group has gone from complete unknowns to K-pop megastars. I guess it’s the power of several viral hits and HYBE’s intense market force. But as usual, all the popularity in the world doesn’t mean … Continue reading