When writing about boy group UNVS’s debut, I was struck by how vocal-heavy it was. In a K-pop landscape that favors concept, beat and choreo, it was refreshing to hear a song that emphasized vocal arrangement. Unfortunately, their follow-ups didn’t quite live up to this potential. But, the fourth time’s the charm with new single … Continue reading →

Rookie group UNVS had a promising debut this past February. But if I’m being honest, I haven’t returned to it since. Such is the challenge with new acts. There are already so many K-pop groups to follow, and unless a rookie promotes often and releases undeniably ear-catching material, they’re likely to fall by the wayside. … Continue reading →

Rather than the big-name, big agency rookies that peppered 2019, 2020 has seen much more modest debuts. We’ve had several of these so far – the kind of idol groups who are swimming upstream from their very first release. The K-pop industry is ridiculously saturated at the moment, and unless you arrive with pre-debut hype … Continue reading →