As with too many groups of their underrated stature, Berry Good has been pretty inactive of late. After carving a path of mature, melodic pop with 2016’s Angel and Don’t Believe, last year’s juvenile Bibbidi Bobbidi Boo marked a jarring tonal change that seems to have derailed their momentum. Perhaps this is a reason behind the decision to come back as a sub-unit. Berry Good Heart Heart may be a ridiculously convoluted name (and way too much “cute” stuffed into four words), but Crazy, Gone Crazy (난리가 난리가 났네) returns the girls to the refined style they excel at.
Heart Heart is composed of half of the group’s members (Taeha, Sehyung and Gowoon, to be exact), but I’m curious why Crazy couldn’t have simply been performed by Berry Good as a whole. There’s nothing about the song that instantly screams “sub-unit,” though I guess it’s also not the kind of track that provides all that much opportunity for multiple voices. Instead, Crazy‘s subdued r&b/pop works harder at painting an ethereal, late-90’s atmosphere.
The instrumental is the standout here, pulsing with soft synths and creeping strings that give it a hypnotic appeal. The girls counter with vocals that rarely rise above an airy hush. This approach doesn’t feel instantly ear-catching, but has the effect of gradually drawing you in until the melody knocks you out with its sultry refrain that rounds out each chorus. I’m not sure that Crazy will draw too much attention from listeners unfamiliar with the group, but it’s a welcome return to form that Berry Good could easily build upon for their next group comeback.