With over 3,000 songs on my iPhone’s “K-Pop Singles” playlist, I thought it would be fun to add a bit of unpredictability to my song review posts. So as a result, we have the “Random Shuffle Review” feature.
The rules are simple. I fire up my playlist, press “shuffle,” and whatever song plays first gets the full Bias List treatment!
Year Released: 2013
2NE1’s Do You Love Me arrived as the centerpiece of a three-single run in the summer of 2013. Following on the heels of the reggae-tinged Falling In Love, the track takes a much more mainstream pop approach. This song could easily have been released by a mainstream Western artist, and is very much in keeping with the jagged electro textures of its era. Given the musical touchstones it draws from, Do You Love Me should really be my favorite 2013 2NE1 release. Strangely, though, I prefer both of its peers for their more unique pop takes.
That’s not to diminish Do You Love Me. This is still a charming, sturdy dance track, hinging on a titular refrain whose melody guides the backbone to much of the instrumental. Many of the hooks here actually remind me of the more melodic pieces of 2NE1’s iconic hit I Am The Best, which made the track feel just a bit reductive upon its release. Looking back seven years later, there’s a refreshing comfort to the song.
At this point, we’ve heard so many Teddy-produced tracks. We know all his tricks. Do You Love Me’s final, climactic refrain is emblematic of his chant-heavy approach, but it doesn’t feel lifted from an entirely different song. It helps that the melody is instantly memorable and repetitive to the point of almost becoming hypnotic. And when it comes down to it, Do You Love Me was never intended to be some genre-transforming masterwork. It’s designed as a fun summer track and works well in that context.