Song Review: Purple Kiss – My Heart Skip A Beat

While it might not be an official debut, My Heart Skip A Beat is the first taste of new RBW girl group Purple Kiss. Sharing an agency with Mamamoo, expectations are high for what these girls will eventually deliver. And, I wouldn’t be surprised if Heart ends up being a red herring. It comes across as more of an attention grabber than a statement of what the group stands for.

Dreamcatcher have pretty much cornered the market on metal-influenced K-pop, but My Heart Skip A Beat attempts to replicate that success. I appreciate the effort, but the track is kind of a mess. Rather than traditional dance elements, the instrumental hinges on big, distorted guitar. This forms a great backbone, but the song itself doesn’t take advantage of the bombast. Remove the cool production and there’s just not much substance to be found. I would have loved to hear a more dynamic chorus. Instead, the titular hook has a slightly irritating delivery, at odds with the robust instrumentation supporting it.

It’s hard to tell if Purple Kiss’s vocals will live up to the high precedent set by Mamamoo. They’re quite processed here, which is an odd choice given the genre of the track. You don’t often hear autotune set against heavy metal guitars, and I think there’s a reason for that. Instead, My Heart Skip A Beat’s best moments come during a drumline-driven rap bridge, which unveils an arrangement that probably should have been extended throughout more of the track.

 Hooks 7
 Production 8
 Longevity 8
 Bias 7

8 thoughts on “Song Review: Purple Kiss – My Heart Skip A Beat

  1. I actually like the chorus the least, the whole song is such a choatic mess in a good way but the chorus just stays there..the other parts of the track though takes some twists and turns which I really like. That bridge is very good.

    The good thing is, a pre release is certainly only made to grab attention, and imo they did well in that area.

    Liked by 1 person

  2. The chorus is my favorite part of this song–it brings a headbanging energy that is reminiscent of early Dreamcatcher titles. The bad news is that the rest of the song doesn’t really capitalize on this energy in a great way. You get a wretched post-chorus trap breakdown that kills everything, and the whole thing is just kind of all over the place (I don’t even like the bridge all that much) and too stop-and-go for my liking. Kinda like the last Oneus comeback (wouldn’t be surprised if it’s the same folks). But, if I like the chorus, I tend to come around to the rest of the song, so I probably will here. And I’m always happy to hear metal-influenced K-Pop.


  3. “You don’t often hear autotune set against heavy metal guitars, and I think there’s a reason for that.”

    Ahh you have been sparred the mid-2000’s US emo/screamo/metalcore sound then…if you want to dip your toes in check out Attack Attack or I see Stars or Abandon All Ships 2012ish era…autotune and heavy guitars is a very practiced thing…Also the whole soundcloud rap movement is very guitar/autotune heavy… myspace metal was all about autotune.

    otherwise I am very much in agreement with this review. yawn ¯\_(ツ)_/¯


  4. Hey, at least it sounds pretty different- save some genre similarities to Dreamcatcher. I really love that guitar. Still waiting for that to become a big trend in kpop sometime (or again, if it already has been in the past I’m not aware of it).

    The dancebreak felt a little empty, but the rap in the bridge is great. Besides the fact that it doesn’t feel entirely cohesive, I really like it. I want more of this kind of sound!

    Liked by 2 people

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