Stray Kids fans know that the group’s promotion doesn’t end with a single title track. In almost all cases, the group has released a follow-up music video (or more!) for album b-sides. This has quickly established a vast singles run (if you want to count these extra releases as official “singles”). Either way, it’s a smart tactic to showcase musical diversity and spoil your fanbase rotten.
I haven’t been as enthused with the group’s new album as their past efforts, but there are a few songs that I’d choose for follow-up promo ahead of The View. This isn’t an awful choice, but its chugging EDM frame feels like something we’ve heard from the guys already. Specifically, The View echoes 2019 single Astronaut. It carries the same light tone, relying heavily on an instrumental drop and simple, singalong hook. The percolating beat doesn’t stand out, though it offers an enticing backbone for the rap verses.
Honestly, I keep waiting for The View to explode. If you’re going to opt for a big EDM drop, it needs to be bolder and more unique. The instrumental here is surprisingly generic, especially for a group who pride themselves on creativity and self-production. The guys remain compelling performers, but I long for the track itself to live up to that potential. It doesn’t help that its melodic pre-chorus sounds identical to Bobby’s 2017 hit I Love You, which harnessed a much livelier groove.