Buried Treasure: Rocket Punch – In My World

Rocket Punch - In My WorldA K-pop act’s title track isn’t always the best song on their album, even if it’s the one most people will hear. Sometimes, b-sides deserve recognition too. In the singles-oriented world of K-pop, I want to spotlight some of these buried treasures and give them the props they deserve.

Rocket Punch’s Yellow Punch album doesn’t quite hang together as a unified sound, but I’m happy that Chiquita isn’t the only retro-tinged track. Woollim Entertainment has a habit of placing a standout “buried treasure” immediately after the main title track, and the synth-powered In My World (주인공) follows suit. It makes for a formidable one-two punch (forgive the wordplay!).

If Chiquita borrowed synth textures from Van Halen’s Jump, In My World is much closer to A-Ha’s Take On Me — a popular touchstone for K-pop even before our current retro trend. It’s still a modern girl group track through and through, but the production gives it an extra edge. The verses move along at a chirpy pace, their clipped delivery recalling many of Rocket Punch’s peers. I would have preferred a more melodic approach, but the girls do a nice job harnessing the energy of the track.

In My World really shines during its chorus. I like the melody here. It has a breeziness that matches the sprightly drive of the beat, curving downward in a cool, sophisticated manner. It doesn’t require much vocal bombast, and that gives it a comfortable subtlety. Yet, the hook still makes for a satisfying centerpiece. Even better, In My World never once slows or stumbles. The chugging synth production moves ever forward, making for a very pleasant listen.

 Hooks 8
 Production 9
 Longevity 9
 Bias 9
 RATING 8.75


6 thoughts on “Buried Treasure: Rocket Punch – In My World

  1. this song kinda sounds like sweetune except its not sweetune, thats why i like it

    by the way, that o.o song has gone from the worst song ever to greatest song ever, i cri everytim i listen to it

    lyrics like “shoog shoog shoog,” “popcorn and zero coke” and “watch out baila baila baila” are so emotional and deep and say a lot about our society today. the instrumental is the greatest instrumental ever and represents how our music is evolving to great heights

    in conclusion: o.o >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> the chaser


    Liked by 1 person

    • To be honest though, both O.O and Freaky fishy did end up growing on me a lot more than I thought they would.
      But the lyrics still suck


  2. Yes! I loved this one on first listen. I think I like it more than Chiquita, though Chiquita makes sense for the title track. I can hear the Take On Me comparison.


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