It’s been nearly three years since IU released an album, but comeback season is upon us once again in 2024. This kicks off with pre-release ballad Love Wins All. The song’s video has already received buzz thanks to the participation of BTS’s V. But taken on its own, Love Wins All is the kind of ornate, lilting sound you’d expect from IU.
My goodness, Korean charts will eat this up. A beautiful IU ballad released in the middle of the winter? Few things are as much of a slam dunk as this. As usual, IU sounds beautiful, delivering striking high notes with ease. There’s a surprising amount of range to this track despite its hushed energy. It feels like a song you’d hear as part of a stage musical — a lullaby beefed up with as much drama as the composers can muster.
Admittedly, I’m not much of a ballad person. I don’t see myself listening to this too often, but I imagine it will sound very nice in the context of an album. And unlike many Korean ballads, its vocal acrobatics keep me engaged throughout. Rather than continuous swells of strings, IU is the central force driving the music. That’s vital for a long-awaited return like this. I’m excited to hear what she has up her sleeve for the album.
| Hooks | 8 |
| Production | 8 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 8 |
Grade: B-
The Bias List // K-Pop Reviews & Discussion 
I tried to talk my wife into seeing IU in D.C., but she said no. 😭
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Ehh..I guess it’s just IU for me. At the bottom it recommended me the review of her Through the night. It reminded me how I actually like that one pretty much. This one is fine but a bit too sappy and dramatic maybe. Also, am I the only one who hears some moves pulled from traditional singing?
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Why do I always accidentally reply to someone instead of making a separate comment😭
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For a moment I thought you were the wife lol
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Omg😂😂😂
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😂😂😂 At any rate, this song has really grown on me! I might have to sneak off to the DC concert alone 😂😂😂
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Army will have a field day with this one (kinda dig it, kinda not touching it that much)
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Kiss the day goodbye, and point me toward tomorrow.
We did what we had to do. Won’t forget, can’t regret, What I did for love
Yep, this one here from IU sounds like an old fashioned show tune wrapped up in a pop production.
‘https://www.youtube.com/watch?v=dwk0Sh3id4w
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The link won’t work 😭
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It’s pretty and the lyrics are really good. Admittedly if IU wants to sing I will love it to death so I’m a bad judge for this. I love it and can’t wait for her album. Hopefully your. I got 6 months to make my girlfriend a kpop fan.
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Tour not your. I should learn to proofread.
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Another horrible reviewer that unless it is a group they stan is not worth 2 cents. So I’ll take this one and throw it out the window where most of their reviews belong.
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Ma’am, this is a positive review. I liked the song.
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these mfs never are satisfied even if a song is given an 8 or above, i guarantee somehow they’ll find a way to get mad even if its in the 9s 😭
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Lmao, you need to use proper vocabulary so they can understand what you meant in the review, like “stan”, “ate and left no crumbs”, “omg queen”, “slayyy”, “took a dump, clogged the toilet and made a whole flood of slay” etc
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Why don’t you go fuck yourself and never comment again, asshole?
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oh hello troll. How was ur day
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Regardless of whether or not you’re a troll, it would be great not to see you here again
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It’s feels like it’s been forever since IU had a comeback. I love this song so much. Her voice is always so soothing. The MV is so random though haha
8/10
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Could’ve used a bit more oomph near the end.
Decent song though, and the MV 😭😭😭😭
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The mv made my eyes water. A beautiful contained story that was also a little scary. I know it was a cube but damn
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So if I had listened to the song without watching the MV I would have given an 8, but unfortunately (or fortunately …) I watched the MV, which absolutely shattered my heart and turned this to a 10 (in a very biased way, I’ll admit). The storyline is so beautiful with them having a disability and the cubes chasing them and wanting to destroy them for it.
IU vocals on the high notes are heavenly. I almost had an out of body experience 😂 and yes the Korean public is eating this up FAST.
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