Throughout their career, HITGS’s music has often hinged upon deliberately cheesy and chintzy sounds. Their early work felt as if it was composed for a kid’s show, but last year’s Happy teased a more mature (and satisfying) transformation. New single Cherry Blossom continues that transformation, but in a disappointingly drowsy way.
These soft songs about cherry blossoms tend to be a tradition during K-pop’s spring, and the best of them find a way to bolster their subdued nature with a suite of dynamic melodies. This Cherry Blossom is middle-of-the-pack all the way. It will offend no one. It will thrill no one. It serves its purpose as pleasant mood music. Whether you’re in need of pleasant mood music or not will define your relationship with the track. It’s quite functional in this way and it’s difficult to write much about functional music.
| Hooks | 7 |
| Production | 7 |
| Longevity | 7 |
| Bias | 7 |
| RATING | 7 |
Grade: C-
The Bias List // K-Pop Reviews & Discussion 
im just lmaoing abt the fact we got three 7’s in a row, all with the same pointers
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A “7” is the ultimate “I don’t care” rating, tbh…
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I was simply impressed you found so much to write about all 3 of those songs. I appreciate the history you shared about kpop’s cherry blossom music “tradition” on this one, especially.
I looked up some I knew and lo and behold you’ve got Busker Busker in late March 2012, IU in 2014 in April, and many more examples. It’s like when artists release Christmas songs.
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cherry blossom ending was one of the first korean songs i heard before the pandemic and i still consider it a modern classic, one of my favorite korean songs of all time
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The video is perfect as well. Slightly cheesy, and I’m always a sucker for the walking/traveling while singing trope in mvs.
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