ARTMS have spent the past two months unveiling track after track from their debut album. To fully enjoy these pre-releases, it’s often felt like a doctorate in post-LOONA lore has been necessary. Most relied more on worldbuilding than nuts-and-bolts, satisfying song construction. But with Virtual Angel, ARTMS may finally have opened their world to the … Continue reading →

We are now four tracks into ARTMS’s debut album and my song ratings remain fixed in the “7’s.” I’m beginning to suspect their sound may not be for me. New track Air is unlikely to overhaul that, but we’re getting a little closer! Air is underlined by a percolating beat with touches of brass and … Continue reading →

ARTMS are blitzing the market with pre-release songs before dropping their debut album. At its best, this strategy offers multiple jumping on points for new fans. If one track doesn’t hit with you, another is bound to compensate. I’m still hoping this project will deliver a song or two for me, because so far I’m … Continue reading →

The lead-up to ARTMS’s debut album promises a number of tracks and videos, quickly establishing the lore it took over a year for creative director Jaden Jeong to craft with LOONA. This kicked off with intro track Birth, which felt more like a series of ideas than a full-fledged song. New track Flower Rhythm is … Continue reading →