Call me a bad k-pop fan, but I had absolutely no idea that there was even a group called Unicorn. I kind of love it, though. I mean…. Unicorn? The only thing that would make it better was if they were secretly a heavy metal band. But it turns out that they’re a girl group, operating under a small agency with a (presumably) small budget. That explains the music video. The song, on the other hand, is more creative than I would have assumed, even if it never quite hits the mark.

When I first heard a clip of Blink Blink via the group’s teaser, I got excited thinking that it sounded like classic, weird f(x). And the verses do. The chorus does, too… a little. As might be expected of a group on Unicorn’s level, it has more of a copycat/budget feel than the actual f(x), bit I appreciate the gesture. I would have appreciated it even more if the song went further. It seems stuck between a sense of artistic merit and commercial trendiness, never finding just the right balance between the two.

The girls sound great, especially on the prominent harmonies. And the production feels idiosyncratic enough to stand out. I think it’s ultimately the repetitiveness of the melody that lets the song down. What starts out as something exciting and fresh quickly grows tiresome as the track carries on. It’s like one great idea that is never expanded on enough to give the song the longevity it deserves. Still, I give an “A” for effort and a definite hope that this group will continue to experiment and mature.