Song Review: WJMK – Strong

Earlier this year, Pepsi brought together a quartet of Produce 101 alumni for the addictive 80’s pastiche Love It Live It. This unit (YDPP) proved to be more fun than they had any right to be, so it only makes sense to repeat the project. This time, it’s the girls’ turn. WJMK drafts Seola and Luda from Cosmic Girls and Yoojung and Doyeon from Weki Meki for a second stab at Pepsi-centered pop euphoria. The result is another fun track, though more generic than its predecessor.

Without the strong 80’s synth-pop influence, Strong (짜릿하게) doesn’t have its own unique calling card that might set it apart from like-minded girl group tracks. The song is incessantly bright, and the girls’ light, upbeat delivery is well-matched to the material. Its cheerful chorus is framed by a vocal trill echoed by the similarly structured synth riff that forms Strong’s backbone. Heavy pop percussion is thrown over the top, included a drumline-style build during the pre-chorus.

It’s these classic pop touches that give Strong its appeal, even if the song as a whole feels pretty slight. It’s catchy to a fault — in the way you’d expect from any commercial jingle — and completely innocuous. Its breezy melody never seems overthought (or thought about much at all, really), resulting in a series of throwaway hooks held together by their unflagging energy. This makes it ideal summertime filler, welcome on any playlist even if you might not seek it out on its own.

 Hooks 7
 Production 8
 Longevity 8
 Bias 8
 RATING 7.75



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