Weki Meki have been circling the girl crush concept since their debut last year, nailing the attitude but struggling to find songs that fully harnessed their talent. The group’s work has been declared “messy” by many listeners, but I don’t think that’s inherently a bad thing. As a fan of K-pop’s anything-goes past, I love when a track meshes disparate genres and structures. But, all of this chaos has to revolve around a strong melody to work, and that’s something that Weki Meki have struggled with thus far (at least when it comes to their title tracks). New single Crush streamlines things a bit, and marks a step forward — even if it still doesn’t feel like the blockbuster single the group should be releasing.
There are touches within the song that hint at brilliance, but Crush‘s spotty nature makes it hard to take advantage of its better instincts. The first verse gets us off on a good start, presenting a coherent, catchy structure over a slick beat that feels cribbed from various BLACKPINK songs. A few unexpected bursts of electric guitar add interest to the pre-chorus, though I wish they weren’t so hesitant. This could have easily been arranged as a full-on rock anthem, and would have been all the stronger for it.
Crush‘s propulsive chorus hearkens back to the synth-infused girl crush sounds of groups like 4minute and 2NE1. This is an approach I wholeheartedly approve of, though it doesn’t allow Weki Meki much opportunity to bring their own identity to the hook. Still, it’s kind of refreshing to hear such a straightforward, old-school style. If only that pesky trap beat didn’t come in and mess up a perfectly-fine second verse. Moments like this prove there are still some kinks to work out when it comes to the group’s sound.
Unpopular opinion: “I Don’t Like Your Girlfriend” was a clattering mess, but a GOOD clattering mess. I liked it. This is also great. I mean the verses terrible, by all means the melodies are some major-scale kind of cheerleader-style sort of wandering, but the chorus is really good. The little post-chorus breakdown is catchy, the beat during the verses is good. It’s really just the verse melodies dragging this one down.
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I’m not sure it’s as unpopular an opinion as you think. It took me a long time (a few months, actually), but I Don’t Like Your Girlfriend’s commitment to its own messiness actually won me over in the end.
I think it’s my favorite Weki Meki title track to date, despite the lackluster review I gave it last August.
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imo this is one of their best. it sounds like old-school teen bubblegum pop that contains one of my favorite choruses of 2018. probably a 9/10