Before there was girl group Elris, there was soloist Sohee. She participated in the final season of audition series K-Pop Star, and went on to release a solo track before her group debuted. I’m actually surprised to hear her on her own again this soon, but Hurry Up was probably too good an opportunity to pass up. After all, the song was written and produced by Korean sensations Bolbbalgan4 (BOL4), who don’t generally trade in dance music. Hurry Up feels kind of like an exclusive moment, and bolsters Sohee with needed commercial power.
Of course, this would all mean very little if the song itself wasn’t good. Fresh off their success with summertime anthem Travel, BOL4 have taken a similarly breezy melody and grafted it onto a trendy electronic instrumental that favors tropical synth chirps and rhythmic patterns that approximate genres as diverse as deep house and trap. Coating everything is the quirky playfulness that has characterized much of BOL4’s up-tempo work. It’s a solid match for Sohee, whose bright vocals lend the track a fizzy pop rush. She occasionally slips into a replication of BOL4’s unique phrasing, but still manages to bring a sense of individuality.
While Hurry Up is appropriately light on its feet, the song falls just short of being completely satisfying. It’s almost too brisk and pleasant for its own good, and never feels like it’s building to any real climax. That’s not necessarily a dig on any of the track’s elements. Everything works together just fine, but Hurry Up could do with one knockout punch to cement its impact. Instead, the whole thing breezes by on charm and energy — two qualities that go a long way in selling its appeal.