Song Review: Twice – Happy Happy

Paired with the more uncharacteristic Breakthrough, Happy Happy is one half of a double-sided blitz from Twice’s upcoming Japanese promotions. The two songs come together to represent contrasting moods for both hot summer days and steamy summer nights. As you might have guessed from its title, Happy Happy is dedicated to fun-in-the-sun excitement, and falls squarely within Twice’s wheelhouse. As such, it’s not as exciting a release as its edgy counterpart. But, the track is still an improvement over most of Twice’s J-pop discography.

Happy Happy wastes no time laying out its intentions. A chirpy blast of musical confetti ambushes you immediately. Depending on your mood, this pep explosion will either be a welcome dose of jubilance or an incredibly annoying headache. But, it passes by quickly as Happy propels toward its bouncy verses. The set-up here is generic Twice. Nothing special, but nothing offensive either.

Happy’s chorus is more noteworthy, as it feels tailor-made for summer listening. At its core, the hook has an airy appeal that matches well with the sprightly percussion that underlines it. However, I wish that the producers had stripped this segment of all of the unnecessary Twice-isms. Not every line needs to be followed by an ultra-energetic affirmation, and the chorus would have come across as more crisp without constant “you! you! you!” interjections. Twice have been slowly moving away from this style of arrangement, and I hate to see them dragged back. Regardless, I think fans of the group’s relentlessly upbeat material will be pleased with what Happy Happy has to offer. It’s Twice-by-the-numbers, but its unflagging optimism wears you down eventually.

 Hooks 8
 Production 7
 Longevity 7
 Bias 8


7 thoughts on “Song Review: Twice – Happy Happy

  1. Textbook Twice. Everything about it. The structure of the song, the bright interjections, the relentless optimism. Its probably in the same key too.

    Their fans will be thrilled.


  2. I think it’s a little subtle for non Twice fans, but what I appreciate about Happy is that the concept is more of . . . just being happy rather than “let’s see how cute we can crank this up to.” It’s something crafted for those days where you just want to sing out loud and “be my candy candy pop pop” isn’t really cutting it. As a Twice fan, I am really pleased with both of the songs and I think they come at just the right time for the summer.

    Liked by 1 person

  3. Pingback: The Top 10 K-Pop Artists of 2019 | The Bias List // K-Pop Reviews & Discussion

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