Review

Song Review: ANS – Boom Boom

When 2019 is over, I have a feeling that the year will have set a record for debut groups. Though my opinion on 2019’s K-pop slate has soured over the past few months, there’s no denying that it’s been incredibly strong for rookies. This glut of new talent sets the bar high and makes it even harder for acts like ANS to stand out. The girls are already set-up for a difficult road, coming from an unknown agency with little-to-no pre-debut hype. Given this, you’d think their producers might give them a sound that would help draw attention. Instead, Boom Boom (붐붐) is as generic as it gets.

Boom Boom’s music video opens in dramatic fashion, promising a dynamic, rock-infused style that would be very welcome in 2019’s staid girl group landscape. Imagine my disappointment, then, when a bargain basement tropical beat comes in, forming the unimaginative backbone to Boom’s equally unimaginative melody. This is less “song” than mindless repetition, anchored by a lackluster hook that doesn’t make the slightest effort to forge a viewpoint of its own. News to K-pop agencies: we’re over the tropical craze. And if we’re not, we’ve got a billion other places to indulge our appetite.

It’s hard to tell if ANS themselves have potential, since Boom Boom doesn’t let them display any unique skills. Their vocals are fine. And, aside from some truly cringe-inducing English lyrics, the rap is fine too. There’s just no reason for Boom Boom to exist. I can’t find even one element that would nudge me to choose this song over its numerous competitors.

 Hooks 6
 Production 5
 Longevity 5
 Bias 5
 RATING 5.25

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5 thoughts on “Song Review: ANS – Boom Boom

  1. The first 30 seconds or so, I perked up and thought, ooh this could be interesting. And then we all were punked – it was only the Intro.
    Dammit. The rest of it is basic girl kpop. Rooftop scene. Abandoned parking lot scene. yadda

    What’s with all the booms? Momoland Bboom bboom (and baam baam), NCT Boom, Seventeen Boom Boom, SuJu had an old B side called Boom Boom.

    Like

  2. you should now compile a list of all the songs you have given 10/10 and rank them from worst to best or at least update the old legendary songs list

    Like

  3. how did they manage to keep the intro stereo but have the actual song be mono. whoever messed that up deserves a medal for the silliest debut mistake

    Like

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