Snow Man debuted alongside SixTONES this January, ushering in a new era of Johnny’s talent. Both groups have gone on to enjoy incredible commercial success, proving that it’s time for the agency to open the floodgates and debut a few more of their promising junior acts (I’m personally waiting for HiHi Jets…). After a relatively long break between singles, Snow Man are back with double a-side Kissin’ My Lips and Stories.
This nine-member dance unit seems to be aiming toward a more international audience, incorporating English lyrics to a greater degree than many of their peers. In fact, Kissin’ My Lips is performed entirely in English. I’m not sure how I feel about this approach, but the lyrics aren’t distractingly cringy. The song itself is a catchy electropop number, bolstered by rhythm guitar. Its verses pulse with an exciting energy, offering a great platform for the group’s choreography. The bridge is even better, as the instrumental builds to a chaotic, fevered pitch to underline a satisfying rap verse.
I’m less convinced by Kissin’ My Lips’ chorus. It’s not bad by any means, but I don’t love the way the production lurches into a more languid arrangement. There are some future bass influences at play here, which blunt the track’s momentum. Thankfully, the actual hook is pretty memorable. The guys sing in unison (what Johnny’s group doesn’t?), delivering a melody that feels like the soundtrack to some shirtless male revue. Make of that what you will. It’s more than a little cheesy, but that doesn’t have to be a bad thing.