Thus far, CRAVITY’s promotional schedule has included duel concepts. Their title tracks opt for a harder-hitting dance pop style, while their follow-ups embrace the lighter side of boy group fare. The latter has offered greater opportunity to deliver solid pop melody, making it my preferred sound for the group. And though I would have enjoyed seeing them tackle the ebullient Hot Air Balloon for promotions, Ohh Ahh is a decent choice as well.
Ohh Ahh isn’t particularly novel. Its sharp synth textures echo plenty of K-pop tracks of our current era, slightly retro but bending in a way that also recalls elements used in future bass. Me being me, I would have preferred a brighter sound palette, but this is a nice balance between the cotton candy fluff of a song like Cloud 9 and the edgier sounds of Flame.
More importantly, Ohh Ahh has a great little chorus. The refrain harnesses old-school electro funk but quickly blossoms into a more commanding hook that draws upon the guys’ vocals in an exciting way. There’s a satisfying groove here that could have been extended more fully throughout the entire track. A song like this really thrives on rhythm, and Ohh Ahh’s verses are a bit too stop/start for my taste. Still, the track scores points for retaining its playful nature even as it attempts to swerve in different directions to incorporate CRAVITY’s many members. If you’re looking for an even stronger track within this same wheelhouse, I’d recommend checking out Golden Child’s excellent OMG.
I am not as big of a fan of this one as Nick is. To me this is a funky song without having any, yanno, actual funk. This is a new jack swing song without any actual swing. Construction-wise the song is OK, but the instrumental has completely let these boys down. It also seems like the momentum comes in fits and starts and awkward jolts, like driving with someone just learning stick shift.
My mind went not to Golcha but to ONF “We Must Love” as the synth sound is similar.
It feels like Cravity have released a dozen MVs this year. I honestly haven’t listened to most of them, but I’m definitely a fan of this one! They’ve got some really really nice melodies in here that are already stuck in my head. It sounds like a (solid) b-side from around 2017, right before a bunch of groups pushed away from bright concepts and never looked back.
LikeLiked by 1 person
I kinda feel like Starship is trying everything with them and seeing what sticks, I can’t really figure out what the CRAVITY “sound/essence” is. Every time they release a song it sounds different from the last
Yep, it’s the definition of the generic boy group approach. Starship has no reason to change since sales are so good, but they really missed the opportunity to give CRAVITY a sound and purpose of their own.