Like so many boy groups before them, BTOB are currently navigating the tricky business of military enlistments. Some members are currently serving, while others have been discharged. It’s been over two years since they’ve been able to release something as a full group, but they’ve smartly created a new sub-unit to keep the BTOB brand afloat. 4U consists of the four members currently available, and opts to continue BTOB’s mainstream pop sound rather than make a drastic genre shift.
For title track Show Your Love, the group has enlisted popular producers LEEZ and Ollounder (of ATEEZ/Dreamcatcher fame). Unsurprisingly, the song sounds very much like ATEEZ. Specifically, it comes across as a lesser version of 2019’s Wave. I can’t complain too much about this, since Wave was one of my favorite songs of last year. But, it’s interesting to hear this sound tackled by a group like BTOB. You almost have to reprogram your ears not to expect ATEEZ’s set of diverse vocal tones. BTOB – in 4U formation or not – are a very different type of group, after all.
With that in mind, Show Your Love is a decent fit for the guys. Its percolating electro groove isn’t particularly unique, but its optimistic tone is always welcome. The song’s chorus stretches toward the anthemic – even bringing in some of those rousing backing vocals often favored by LEEZ and Ollounder. But, the melody itself is rather one-note, failing to build to the heights that marked Wave’s incredible finale. Because of this, Show Your Love struggles to find its own identity. It’s pleasant all the way through, yet never transforms into anything extraordinary.