Song Review: BTOB 4U – Show Your Love

Like so many boy groups before them, BTOB are currently navigating the tricky business of military enlistments. Some members are currently serving, while others have been discharged. It’s been over two years since they’ve been able to release something as a full group, but they’ve smartly created a new sub-unit to keep the BTOB brand afloat. 4U consists of the four members currently available, and opts to continue BTOB’s mainstream pop sound rather than make a drastic genre shift.

For title track Show Your Love, the group has enlisted popular producers LEEZ and Ollounder (of ATEEZ/Dreamcatcher fame). Unsurprisingly, the song sounds very much like ATEEZ. Specifically, it comes across as a lesser version of 2019’s Wave. I can’t complain too much about this, since Wave was one of my favorite songs of last year. But, it’s interesting to hear this sound tackled by a group like BTOB. You almost have to reprogram your ears not to expect ATEEZ’s set of diverse vocal tones. BTOB – in 4U formation or not – are a very different type of group, after all.

With that in mind, Show Your Love is a decent fit for the guys. Its percolating electro groove isn’t particularly unique, but its optimistic tone is always welcome. The song’s chorus stretches toward the anthemic – even bringing in some of those rousing backing vocals often favored by LEEZ and Ollounder. But, the melody itself is rather one-note, failing to build to the heights that marked Wave’s incredible finale. Because of this, Show Your Love struggles to find its own identity. It’s pleasant all the way through, yet never transforms into anything extraordinary.

 Hooks 7
 Production 8
 Longevity 8
 Bias 8
 RATING 7.75

4 thoughts on “Song Review: BTOB 4U – Show Your Love

  1. There is nothing wrong with the song per se, other than it follows every expectation for how to construct a contemporary kpop song. This is the first variation with the sotto voce rap bridge. There is also the second variation with the drop chorus, and the third variation with the jarring 2nd verse rap. At this point, I really feel like I should could would write songs like these.

    There is a related way to learn computer programming for kids, and it reminds me of that, lining up the usual way to call out the blocks of different functions.

    The performance is fine too.


  2. I really didn’t find anything bad to the song, other than it sounds awfully familiar to Wave but that’s not really a bad thing. I think the song just needs a little more push, but overall I’m liking it.

    A solid 8 for me. I’m adding this to my playlist.


  3. I think maybe the influence of the producers vs. the composer/songwriter is a bit overstated here? Yes the song is formulaic, which I don’t really mind, pop music is rarely groundbreaking, but comparing it Wave is unfair to both songs. This song was written before Wave came out by a BTOB member. It’s influence is moombahton, which always follows a very similar sound and structure. So perhaps we should recognise that influence as well as the producers?
    Just re-reading reviews ahead of the new 4U release later today, and waiting for Key’s pre-release!!!!! September should be fun


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