Amidst the back-and-forth between ZEROBASEONE and AND2BLE, it can be easy to forget that there’s a new reigning champ in Boys Planet world. ALPHA DRIVE ONE made their debut earlier this year with a non-starter of a dance/hip-hop track, though as predicted the album sold well over a million copies. Another album is scheduled for later in the summer, kicked off by the release of new single OMG!.
Despite watching (and writing about) Boys II Planet, I feel no connection to this group. It’s up their music to win me over, and songs like OMG are not going to do that. This track is a total bore, reheating a tired trap sound and giving the guys a series of barely-there hooks that feel like they were written in about five minutes. It’s another hip-hop banger this time, but the energy is decidedly low. In a world of obnoxious, over-the-top CORTISes (CORTI?), this kind of languid mid-tempo just sounds a bit lazy.
Rather than come across as offensively bad (which would have been interesting, at least), OMG makes me feel absolutely nothing. As vibes go, it’s absolutely serviceable. If they had positioned this as a late-album filler track, I wouldn’t have bat an eye. But as your first comeback single after a (commercially) successful debut, OMG feels inadequate and unexciting. I still don’t know what this group’s sonic identity is meant to be, and this does nothing to answer that question.
| Hooks | 6 |
| Production | 6 |
| Longevity | 7 |
| Bias | 6 |
| RATING | 6.25 |
Grade: D
And I thought we left this sound in 2020. I guess not.
6.5 (7, 6, 7, 6) for me, and atp, we’re getting another enemies of the blog 😭
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They don’t even have a song that breaks the 7s, at least Cortis has an 8.75 in their record and also Nick has said the songs in their debut album has grown on him
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All the hype from Boys Planet 2 and we end up with this shit…
Another group with wasted potential because their agency keeps leaving the trash music for the
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I guess it’s tolerable though, I gave it another listen and didn’t hate it as much
7(7,7,7,7)
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WAKEONE really gave all the good songs to ZB1 😭 even the b-side that I thought would be the better track sucked
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I don’t mind this! At least over time I suspect it won’t become as insufferable as Freak Alarm. It feels like a pretty typical throwaway summer single.
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The song title reminds me of “OMG!” by NewJeans (come back, we miss you!). Honestly, I wasn’t really a fan of AD1’s debut and only listened because I thought ZEROBASEONE was going to disband (“Formula” literally hurts my ears). But I’m just going to give them another shot because you never know, Nick’s reviews have shown me to never judge a book by its cover, unless it uses sing-talk and a lot of autotune. :). Let’s see how this sounds.
Analysis: BRO, NICK YOU”RE RIGHT! THIS SOUNDS LIKE A RIP-OFF OF “GO” BY CORTIS but more melodic. Especially the chorus. I don’t hate it as much as I do “Formula,” but the autotune is so distracting, and the “OH MY GOD” sprinkled throughout the song is really annoying. This track stays in one realm and never really leaves, except for a few moments.
I can’t believe most of the industry right now is trying to copy Cortis, especially since Cortis also copied American artists—so basically, they are copying a copy. Can they please just give me a song like “Beautiful by Wanna One” and make them a more royal/medieval version of ZB1. Also, find a proper mixer and masterer!? Because this autotune ain’t pretty.
Final Rating: low 7 (might get lower over time, but I’m feeling generous)
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