The best thing I can say about POW’s material so far is that they’re doing their own thing. Their music has been quite trend-averse and hasn’t drawn attention to itself, which is rare in K-pop. To me, they feel like an indie group who just happen to be working within the idol system.
New single Flavor keeps the unassuming vibes coming. It’s not a loud, dynamic song. It’s not chant-heavy or gimmicky. In fact, with different production this would be more at home in a coffee shop than a weekly music stage. While this might appeal to a specific subset of listeners, it’s just too subdued and dull for my liking. Nothing sticks out while listening to Flavor — no melody, production touch or performance. It’s simply a nice, flat, laidback summer song. I admire their music for sticking to its guns, but I doubt I’ll remember the taste of this Flavor in a few weeks’ time.
| Hooks | 7 |
| Production | 8 |
| Longevity | 7 |
| Bias | 7 |
| RATING | 7.25 |
Grade: C
The Bias List // K-Pop Reviews & Discussion 
Yeah, this flavor is pretty mild. Favorite is still my favorite song by them and I kept hoping they would go more in that pop rock direction, but now that itch has been scratched by KickFlip.
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Its like drinking a soup without salt or eating doughnut glaze without sugar. Not exactly boring, but just totaly bland
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Dairy Queen “vanilla” these days is like cold white stuff with no discernable vanilla. Like that.
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I think it is easy breezy fun.
That said, I can’t remember any other POW songs, so it’s probably too easy breezy.
One nit picky comment: if one is to call out colors, the proper names are Roy G. Biv. As in red orange yellow green blue indigo violet (and not … navy purple)
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