Song Review: NewJeans – ETA
Review

Song Review: NewJeans – ETA

I went to watch the video for ETA on YouTube and it was immediately preceded by an iPhone advertisement backed by the song’s hook. Make no mistake what HYBE is doing here. This NewJeans EP is branding at its most integrated. In fact, imagining these brief, jingle-like songs as stylish commercials may offer a more … Continue reading

Song Review: &TEAM – Road Not Taken
Review

Song Review: &TEAM – Road Not Taken

It feels like &TEAM have promoted recent single Firework more frequently on Korean broadcasts than in their native Japan, making the whole ‘Korean-agency-debuts-Jpop-act’ approach even more nebulous. Thus far, &TEAM’s output has basically been K-pop performed in Japanese — a trend many agencies are attempting to replicate. My thoughts on this aside, Firework is a … Continue reading

Song Review: ENHYPEN – One And Only
Review

Song Review: ENHYPEN – One And Only

ENHYPEN’s One And Only is a collaboration with Pokémon, though the song’s line distribution ensures we never get to hear Pikachu’s beautiful falsetto. Instead, the colorful pocket monsters appear in the music video. Without those added visuals, One And Only is a pleasant summer bop — airy and mid-tempo. ENHYPEN have a few tracks like … Continue reading

Song Review: NewJeans – Super Shy
Review

Song Review: NewJeans – Super Shy

NewJeans kicked off the day with the release of an eponymous introduction track for their upcoming album. That Powerpuff Girls collab was mood-setting but ephemeral. It fully embraced the group’s stylized worldview. NewJeans are nothing if not cool. Sometimes, I think “cool” is put at a higher premium than anything else. I understand why this … Continue reading