CF (Commercial Film) releases from kpop acts are often pretty flimsy, which makes sense because their whole purpose is to act as an advertisement for whatever product or brand a group is endorsing. Similarly, CF music videos are little more than extended commercials, usually with the product awkwardly shoehorned in. But, Mamamoo’s Woo Hoo is … Continue reading →

While the vocals in many of their peers’ tracks can sometimes feel like accessories to the beat or concept, Mamamoo puts the singing front and center. No need for electronic builds or breakdowns when a robust vocal harmony can get the job done even more effectively. It’s a commendable, even old-fashioned, characteristic of their music, and … Continue reading →

For anyone worried that Mamamoo’s upcoming album would be one-note, we now have their second pre-release, the satirical Pride of 1cm. Compared to the gorgeous darkness of I Miss You (review here), 1cm is a total departure in sound and message. Skewering Korean idols’ obsession with height, the track comes across as more of a … Continue reading →

Mamamoo can sing. They’ve shown us that over and over again. They can also perform the hell out of a song. In this way, they’re a very different idol group than most. In fact, they have more in common with the golden age of Motown than with the kpop world. And just like Motown, their … Continue reading →