For anyone worried that Mamamoo’s upcoming album would be one-note, we now have their second pre-release, the satirical Pride of 1cm. Compared to the gorgeous darkness of I Miss You (review here), 1cm is a total departure in sound and message. Skewering Korean idols’ obsession with height, the track comes across as more of a parody than an actual song.
Given their technical skill and propensity for big vocal moments, its surprising how fun Mamamoo’s music has generally been. But even with lighthearted singles like Mr. Ambiguous and Um Oh Ah Yeah, they’ve never quite approached this level of silliness before. Mostly-rapping over a faux (or sampled?) Dr. Dre beat circa 1999, the girls augment their vocals to Crayon Pop-level weirdness. It’s an unexpected twist, and clearly not meant to be taken all that seriously. Even so, a track like this still needs to be fun and enjoyable. The music video is… but on its own, there’s just not enough in the actual song to warrant many replays.
Put simply, it’s pop music designed to go viral. Mamamoo don’t need that. They’re better than that. Isolated as a joke song, 1cm would be mildly amusing. As an album track, I think I’ll be skipping it more often than not. Melting will probably be a fantastic album regardless, and I appreciate the girls’ willingness to show different sides to their music, but this is a side I’d prefer they leave behind for good.