The fact that Lovelyz worked with Sweetune for That Day (그날의 너) is some consolation for personal faves Snuper ditching the production team for their upcoming comeback. It also brings renewed interest to the question of Woollim Entertainment’s partnership with Sweetune. I wish I had some knowledge of the inner workings of the industry, but the … Continue reading
Back in 2010, Woollim Entertainment’s Infinite debuted with Come Back Again, but followed it up by promoting album track-turned-single She’s Back. This multi-pronged promo approach doesn’t happen all that often anymore in k-pop without a repackage, but I’m delighted that it has been extended to Infinite-successors Golden Child. The group has made a quick turnaround … Continue reading
Most of the time, a k-pop group’s title track is the best song on their album. But, sometimes b-side tracks deserve recognition, too. In the singles-oriented world of k-pop, I wanted to spotlight some of these buried treasures and give them the props they deserve. Honestly, it’s been pretty awesome that I’ve gotten to write … Continue reading
When it was announced that Golden Child would be working with Sweetune for their comeback, I was absolutely elated. Not only would 2017’s most-promising rookie group be paired with my favorite producers, but it would also be the first time that Woollim Entertainment has worked with Sweetune on a title track since 2014. The agency made … Continue reading
Producers and composers are the fuel that keeps k-pop going, and they’re the very first album credit that I check when a new project is being teased. Last year, I counted down the top five producers, but I’m doubling that in 2017 to shine focus on some of the incredible talents that crafted this year … Continue reading
At this point, the tag team of Snuper and Sweetune has built up such good will that I’m bound to enjoy anything the two collaborate on. I love it when a group finds the perfect producer to steer their sound and actually sticks with them long enough to establish a cohesive discography. Snuper may have … Continue reading
As rookie acts become more and more prevalent, it seems like a good time to focus on a few that really deserve your attention. Underrated groups are a dime a dozen in k-pop, but some of them are releasing material that matches or surpasses their peers from much bigger agencies. To kick off this feature, … Continue reading
