Road Boyz impressed me with their debut track Show Me Bang Bang last November, and now they’re back with follow-up single Be My Love. Despite being from a small agency without many resources for promotion, they’ve managed, at least, to secure the most important aspect: good songs.
Be My Love won’t win any awards for originality. It’s basic boy band kpop, meaning a bright synth beat, aegyo-fueled ad libs and an easy, poppy melody. This isn’t necessarily to take anything away from the song, because the more I hear it, the more that hook sticks and the little touches add up. The chorus, with its staccato vocal delivery, offers a playful, summery vibe that feels fresh and welcome in the midst of chilly January. Most importantly, it gives the guys a chance to inject the track with some personality. Similar to recent songs like Halo’s Feel So Good and Romeo’s Target, it’s a refreshingly light take on male idol kpop.
I won’t try to pretend that this song and group don’t feel a bit raw and low budget, but I see a spark in their material and performance that makes me think, if given the chance, they could be a force to be reckoned with. I wish they had the money for a proper music video (or even a proper photo shoot), because much of the song’s charm comes from performance.
Road Boyz still not a hitmaker yet to come.