The month of Christmas releases is nearly upon us. Kicking things off a bit early is reggae artist and tv personality HaHa, working with up-and-coming girl group Oh My Girl. The two acts previously collaborated back in August with the special single A-ing. Apparently, they enjoyed the pairing so much that they decided to revisit it once again. But what worked well for summer doesn’t necessarily translate well to Christmas.
True to form, White (화이트) is a reggae track at its core. In fact, other than a few bells here and there, it doesn’t sound like the holidays at all. HaHa takes the first couple of verses, soon giving way for OMG to finish most of the track off. Just like back in August, I’m not sure their light, girly vocals fully suit this genre. A-ing was a bigger commercial success than I would have expected, but I’m really hoping they don’t forget the adventurous pop sound that marked their solo discography before these collaborations. White doesn’t really attempt to head anywhere interesting, and certainly lacks the anything-goes spirit that has made Oh My Girl such an exciting rookie group. Instead, the song is strongly tethered to a specific template of the genre, complete with a rap verse by reggae artist M. TySON.
It all adds up to a pleasant Christmas track that isn’t really all that Christmassy. Make of that what you will, but for me White is the kind of oddball song that’s too specific to listen to in any general k-pop playlist, but not entirely enticing enough to seek out on its own. Regardless, I’m looking forward to that next full-fledged Oh My Girl comeback, whenever that may happen!
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