Review

Buried Treasure: Twice – 24/7

Most of the time, a kpop group’s title track is the best song on their album. But, sometimes b-side tracks deserve recognition, too. In the singles-oriented world of kpop, I wanted to spotlight some of these buried treasures and give them the props they deserve.

As much as I’ve enjoyed Twice’s singles, I’ve never pegged the group as much of an albums artist. But with their first full-length, Twicetagram, they’ve really stepped up their game. The album is so consistently strong that I had a hard time deciding which song to write about today. I could have easily chosen the stately GFriend sound-alike You In My Heart, of the beat-driven rumble of Rollin, or even the 80’s synth-surge of FFW. All are dynamite pop songs, but when it comes down to it I had to go with the one that impressed me the most on first listen.

24/7 was composed by Scandinavian duo Daniel Caesar and Ludwig Lindell, and it sounds very much like the sequel to their hit with Red Velvet earlier in the year. I wouldn’t have expected Twice to be able to pull off a sound this enormous, but they prove up to the challenge. The track grows from a slinky, tentative verse to a rollicking, percussion-heavy chorus with utter precision. The hooks are huge and instantly memorable, and the energy is turned up to eleven. The song never quite reaches Red Flavor levels, but 24/7 knows when to pull back and when to explode. This is most potent during the extended instrumental break and ensuing chant that sweeps the track into its final chorus. There are few moments in Twice’s discography that feel quite as genuinely euphoric.

 Hooks 9
 Production 10
 Longevity 8
 Bias 9
 RATING 9

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