So far, Noir’s music has reminded me of the famous Shakespearean phrase: “full of sound and fury, signifying nothing.” I bet you didn’t expect me to open a K-pop review with a quote from Macbeth, but it seems apt here. We can forget the “told by an idiot” part of the phrase, because Noir seem every bit as capable and hungry as their peers. And really, their noisy sound has been pretty decent so far. But, it hasn’t given them a leg up in the competitive idol industry. Their songs bluster around, but tend to fade fast from memory.
New single Doom Doom (둠둠) will likely succumb to the same fate. The guys throw everything they have at the track, blending aggressive synths, trap beats and jackhammer percussion to create a restless beast of a song. Doom Doom revolves around a breakneck, hissy-fit chorus, where the guys compete against deafening, post-dubstep electronics. There’s not a whole lot of melody to be found, but I like how the track seems to be in constant flux. No segment is repeated in exactly the same way, which gives Doom an appealing, anything-goes energy.
However, I wish the track spent some time building on its best moments. Its dramatic, vocal-led pre-chorus hints at better things to come, and the chorus’s anthemic second half would have been more enjoyable without the instrumental maelstrom that precedes it. As interesting as portions of Doom Doom are, I don’t see the fascination lasting long. There’s simply too much happening at once, with no element taking precedence and acting as a compelling anchor for the track.