Most of the time, a k-pop group’s title track is the best song on their album. But, sometimes b-sides deserve recognition too. In the singles-oriented world of K-pop, I want to spotlight some of these buried treasures and give them the props they deserve.
Not only have Twice steadily been refining their sound in 2019, but they’ve really stepped it up for their albums as well. As K-pop’s most successful girl group of our current era, the consistency of their work should match that title. And with Fancy You and Feel Special, they’ve gathered a solid collection of high-quality dance pop.
Feel Special is great all the way through, but I was struck most strongly by its third track, Get Loud. But… Get Loud is essentially tropical pop, right? How can I possibly love a song that borrows so heavily from a genre I’m so sick of?
Yes, Get Loud has that familiar tropical thump, but it’s twisted with a club-ready polish that transforms it into something much more thrilling. It’s also a sound that works incredibly well with Twice’s vocals. They’ve rarely sounded more confident or in control as they do here. Most importantly, Get Loud arrives packaged with a knockout hook. Its carnival-like appeal seems well-suited to something like Eurovision, going for broke with dramatic drumlines and celebratory energy. Of the song’s three composers, my eye went immediately to Ryan S. Jhun. He brings a similar bombast to Loud as he did to Pick Me from season two of Produce 101. I love big, bold pop music like this. It’s nothing deep, but its fervor alone elicits so much joy.
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