Over the course of their two-year career, Seven O’Clock’s music has been nearly as faceless as their group name. That’s not to say it’s all been bad. Their 2018 mini album was actually quite strong, with double title tracks that both deserved more hype than they received. But, the group suffers from an under-the-radar stature within the industry. They release music, but no one apart from their fans seems to notice. With this in mind, Seven O’Clock could benefit from establishing a signature style – something big and bold that forces you to pay attention. Midnight Sun is not that.
The song is limp and generic, and feels like the kind of thing an underfunded group releases right before their eventual disbandment. I hope that’s not the case for Seven O’Clock, but ho-hum material like this isn’t likely to draw much-needed attention. Written by the same composer as their (much more interesting) February release Get Away, Midnight Sun regurgitates trends from years ago. The instrumental is cut and paste from any number of like-minded tropical tracks. Nothing about it is offensively bad, but it doesn’t bring anything new to the table either.
The same could be said about Sun’s melody. It’s pleasant in a hummable way, but so innocuous that it evaporates from memory moments after it has finished. I’m not sure how a song can be so amiable and so forgettable at the same time. When it comes to K-pop, this isn’t a critique I level often. But, it describes this track perfectly. Seven O’Clock have succeeded in delivering one of the most bland idol tracks of the year. They deserve better.
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Midnight Sun definitely isn’t as good as Searchlight, but I enjoyed it, and it actually sort of reminded me of N.Tic’s Do You Know Who I Am, in that it starts out as boring trophouse but as soon as the rap starts it speeds up and gets much better overall. To be fair, I am a huge ROSe, so I may be biased.
I think this is pleasant but basic kpop. I went back and listened to their previous releases, and they all are similar pleasant but basic kpop. I wish them the best of luck that one of these gets them some traction, but I am not hopeful.