Leading up to the release of her long-fabled full album, Chungha has catered to various markets. We had the energetic Stay Tonight for the dance clubs, the dull My Friend for the coffee shops, and now the upbeat Be Yourself for the… Sprite drinkers. Yes, this song is not only part of MNH’s ongoing New.wav project – it’s a CF for Sprite. As such, the music video only incorporates a portion of the song.
In the context of Chungha’s discography, Be Yourself is a sonic sequel to 2018’s Love U. I was in the minority that loved that track, so a similar-sounding release is quite welcome – even if it comes alongside a heaping dose of carbonated beverage advertising. I think Chungha’s vocals work well in this tropical setting, supported by an insistent rhythm. On Be Yourself that comes courtesy of strumming guitar, though the true star is a brassy synth ornamentation that runs through both the pre-chorus and chorus. It’s a refreshingly unique tone in a year that seems to regurgitate the same synth samples over and over again.
Even better is Be Yourself’s ever-climbing arrangement. Rather than vacillate between soft and intense, the track constantly surges with an ever-expanding sound palette. The CF version doesn’t do this justice, as it cuts out a minute from the middle of the song and upends its sense of steady growth. But in either case, Be Yourself’s final chorus is a kaleidoscope of bright, exciting sounds. A few elements even come close to freeform jazz, as filtered through K-pop’s hooky prism of course. In short, this is a lot more than I would’ve expected from a commercial for soda. She’s certainly sold me here… and I kind of want a Sprite, too.
Be sure to add your own rating by participating in the poll below!
Why was this sprite ad better than most groups comeback singles? Also why was this commercial better than most of Chung Ha’s singles? I honestly have no idea whats going on but if this is just a commercial, then her main singles better live up to the hype.
All good questions! But what I really want to know is why they waste this song on the most boring soft drink possible?
LikeLiked by 1 person
And don’t they call Sprite “Cider” in Korea? This advert is all kinds of confusing.
Since we’re just talking about soft drink may I ask. Did you guys listen to the new Stray Kids b-side? It’s suprisingly good and honestly I thought it was better than half the stuff that came out this year!