Song Review: 3YE – YESSIR

I wasn’t too enthralled with 3YE’s debut year sound, but February’s Queen hit me unexpectedly hard. I appreciated how it drew from older K-pop elements, largely foregoing trends. That song alone made me anticipate the group’s eventual comeback. For the first time, a 3YE track arrived with expectations. And judging from my initial shoulder shrug reaction to YESSIR, expectations can be a dangerous thing.

In reality, I still prefer YESSIR to 3YE’s 2019 material, but it loses some of the fun electro spark that made Queen such a treat. Instead, the song feels like a spiritual successor to Everglow’s Dun Dun, given a brassy makeover to compliment the year’s trends. YESSIR is loud… pretty much from beginning to end. It fashions itself on a marching band/drumline concept, and the track packs a similar wallop. You may not love every moment of YESSIR, but you’ll certainly hear it coming. Being a fan of bombast, this isn’t a deal breaker for me. I actually enjoy the forcefulness of the opening verse, which sees the girls deliver a catchy melody over slamming percussion.

From here, YESSIR enters a standard K-pop build, culminating in a chorus that is boisterous but ultimately unmemorable. Rather than deliver an iconic hook, it’s the latest case of fashioning together a bunch of dum dum, rum pum pum, tum tums together and calling it a chorus. There are actually real lyrics this time, but the sentiment is the same. It works within YESSIR’s clobbering context, but I think that more attention to melodic structure would have made this a total standout.

 Hooks 7
 Production 9
 Longevity 8
 Bias 8

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6 thoughts on “Song Review: 3YE – YESSIR

  1. This is their third track in a row with a brilliant prechorus leading to an underwhelming chorus. With OOMM and Queen, it was thanks to a beat switch-up that killed the momentum; here, the chorus is just… nothingy. My brain kept wanting to sing Limesoda’s Wave instead, which would’ve been an absolute knockout.

    But, like I said, some of the best prechoruses in the game. Not everyone has that!

    Liked by 1 person

  2. Ah, 3ye. So to be kind, they manage to make a song that is better in quality than the top tier girl groups out there with that same loud obnoxious style, and do it on a fraction of the budget. Problem is that I just don’t like this snotty bratty loud girl group sound that is popular these days. So for this one, I will pretend it doesn’t exist as I replay Queen and OOMM.


  3. Queen is one of my favorite tracks of the year (and according to what’s coming out, it’s gonna stay that way until december 31st), and I was full of expectations towards this comeback too.
    But the whole ep is just a continuous scream and shout by 3 girls who pretend to be 4 and to call themselves Blackpink. And according to what’s coming out by Blackpink, it’s gonna be no credit at all.


  4. This wasn’t to my taste, but I respect that they’re displaying a strong, aggressive style that’s normally reserved for the boys. Even the choreography felt more masculine, which is cool to see a girl group commit to.


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