Review

Song Review: 3YE – YESSIR

I wasn’t too enthralled with 3YE’s debut year sound, but February’s Queen hit me unexpectedly hard. I appreciated how it drew from older K-pop elements, largely foregoing trends. That song alone made me anticipate the group’s eventual comeback. For the first time, a 3YE track arrived with expectations. And judging from my initial shoulder shrug reaction to YESSIR, expectations can be a dangerous thing.

In reality, I still prefer YESSIR to 3YE’s 2019 material, but it loses some of the fun electro spark that made Queen such a treat. Instead, the song feels like a spiritual successor to Everglow’s Dun Dun, given a brassy makeover to compliment the year’s trends. YESSIR is loud… pretty much from beginning to end. It fashions itself on a marching band/drumline concept, and the track packs a similar wallop. You may not love every moment of YESSIR, but you’ll certainly hear it coming. Being a fan of bombast, this isn’t a deal breaker for me. I actually enjoy the forcefulness of the opening verse, which sees the girls deliver a catchy melody over slamming percussion.

From here, YESSIR enters a standard K-pop build, culminating in a chorus that is boisterous but ultimately unmemorable. Rather than deliver an iconic hook, it’s the latest case of fashioning together a bunch of dum dum, rum pum pum, tum tums together and calling it a chorus. There are actually real lyrics this time, but the sentiment is the same. It works within YESSIR’s clobbering context, but I think that more attention to melodic structure would have made this a total standout.

 Hooks 7
 Production 9
 Longevity 8
 Bias 8
 RATING 8

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6 thoughts on “Song Review: 3YE – YESSIR

  1. This is their third track in a row with a brilliant prechorus leading to an underwhelming chorus. With OOMM and Queen, it was thanks to a beat switch-up that killed the momentum; here, the chorus is just… nothingy. My brain kept wanting to sing Limesoda’s Wave instead, which would’ve been an absolute knockout.

    But, like I said, some of the best prechoruses in the game. Not everyone has that!

    Liked by 1 person

  2. Ah, 3ye. So to be kind, they manage to make a song that is better in quality than the top tier girl groups out there with that same loud obnoxious style, and do it on a fraction of the budget. Problem is that I just don’t like this snotty bratty loud girl group sound that is popular these days. So for this one, I will pretend it doesn’t exist as I replay Queen and OOMM.

    Like

  3. Queen is one of my favorite tracks of the year (and according to what’s coming out, it’s gonna stay that way until december 31st), and I was full of expectations towards this comeback too.
    But the whole ep is just a continuous scream and shout by 3 girls who pretend to be 4 and to call themselves Blackpink. And according to what’s coming out by Blackpink, it’s gonna be no credit at all.

    Like

  4. This wasn’t to my taste, but I respect that they’re displaying a strong, aggressive style that’s normally reserved for the boys. Even the choreography felt more masculine, which is cool to see a girl group commit to.

    Like

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