Despite their upbeat, self-praising name, Great Guys’ music has been inconsistent in both style and quality. However, I appreciate their willingness to try new things, and I’ve got to give them an “A” for effort with new single Run (내 심장은 널 향해 뛰어). Rather than opt for sounds that every one else is peddling, the track tackles psychedelic trance and even incorporates a whinnying horse effect. I think that may be a first for K-pop, which is really saying something!
Run is just a few brushstrokes away from being great. When it sticks to its bold ambition, the song flourishes. Its opening verse has an energy and drive that’s hard to find in boy group tracks nowadays. This segues into a psy-trance chorus that becomes more addictive with each listen. The sudden rhythmic change is disorienting the first time through, but in an exciting way. The structure of the melody helps smooth out this transition, and I love how the chorus opts for a more developed construction over a simple beat drop or repeated phrase. There’s a satisfying sense of tension as the melody rises, backed by icy strings and stabbing electronics. This dramatic arrangement reappears later in the track, with added guitar for even greater wallop.
So, what stops Run from being incredible? Like so many tracks, the issue occurs during its second verse. Rather than maintain its experimental verve, the song stumbles into the ever-dreaded half-time rap break. In this case, it’s more EDM than trap, but it still upends Run’s momentum in a messy, frustrating way. Of all current K-pop trends, this is the one I’d most like to see disappear. I feel like producers are forcing themselves to include this segment whether it fits or not (and honestly, it rarely fits). Run’s breakdown is especially obnoxious, and keeps me from rating this higher. However, the song’s better instincts still manage to make it an early-summer highlight.
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