After a 2019 that was flush with diverse boy group debuts, most of this year’s new acts have emerged with a similar sound. The recipe seems clear: a pinch of Monsta X’s lumbering EDM/hip-hop, a sprinkling of trap beats, and an overall concept that favors dark sets and mysterious, multi-album storylines. When GHOST9’s debut was first announced, I expected something different. Their group name screams spooky-fun Halloween concept, and their teaser photos hinted at a retro sound. Alas, Think Of Dawn is largely interchangeable with many of the year’s boy group tracks.
Thankfully, Think Of Dawn is an above-average example of this style. For me, its biggest stumbling block is its noisy instrumental. I can appreciate the effort that went into crafting this production, but the whole thing kind of flatlines at the same level. It’s fueled by an aggressive synth lurch that frames the entire track. I think it would have been more effective to use this element sparingly, imbuing the track with highs and lows. Instead, Think Of Dawn feels like a constant, clamoring stream of overbearing production, making it hard to focus on the guys’ vocals. Its one highlight is a fun synth-and-dubstep breakdown that clears the air to offer a needed departure.
Production aside, Think Of Dawn has a strong chorus. I enjoy its militant energy, anchored by a melody that feels powerful but fleshed out. Even after one listen, this hook stuck in my head. That’s important when talking about a track that borrows so heavily from overused tropes, and likely bodes well for its longevity. Still, I can’t help but imagine how awesome this could have been with a more dynamic and unique instrumental.