Though they debuted with little hype, Secret Number caught my attention with strong vocals and a song that took advantage of that skill. I haven’t played Who Dis? all that often since its release in May, but I still have a soft spot for its straightforward arrangement and hearty delivery. New single Got That Boom embraces many of these strengths, though it opts for a more dynamic structure.
This can cut both ways, as constant musical diversions often dull momentum. Got That Boom is guilty of this in places, especially if you’re hoping for it to become the style of song its bombastic chorus suggests. Count me among that crowd, because I absolutely love the euphoric brass and propulsive beat that underlines Boom’s hook. I wish the melody was just as robust, but beggars can’t be choosers.
The rest of Got That Boom moves between the attitude-infused girl crush posturing that’s so popular this year, and a catchy (if repetitive) chant that somehow incorporates the lyrics “tic tac toe” without sounding completely ridiculous. In the end, there are too many diversions to make Got That Boom a definitive standout, but by the time everything comes together for the finale, the track harnesses its full potential and transforms into something quite grand and thrilling. I’d call this a definite win for a rookie group without big-agency backing. It manages to bring together so many of 2020’s girl group trends while sounding relatively coherent. I’ll be interested to see where Secret Number go next.