Cho Seung-youn has quickly become one of K-pop’s biggest post-X1 successes. Earlier this year, he released his first mini album under the stage name Woodz, and showed great promise as an idol act with an unusual level of creative control. Though most of the songs on Equal drew from genres I don’t usually love, Woodz brought enough idiosyncratic panache to make them stand out. When it comes to pop music, I appreciate a unique perspective.
New single Bump Bump brings a rock edge to Woodz’s eclectic sound, and it suits him well. His delivery reminds me of G-Dragon, which is just about the best compliment I could give any performer. His impassioned vocal embraces a similarly impish tone, dripping with texture and charisma. Before we go too crazy, I’ll make it clear that Bump Bump is no Crooked. But… what is? Instead, the song is an upbeat, punky pop/hip-hop track that makes good use of Woodz’s diverse skill set.
Bump Bump’s greatest strength is its structural diversity. The verses are divided equally between melody and rap, but neither feels out of place. And while the chorus itself is relatively simple, it gains momentum through a variety of different arrangements. The best of these is a key change finale that puts an exciting, anthemic cap on the entire track. Through it all, Woodz imbues every moment with great texture and personality. His vocal changes to match each segment, and this keeps Bump Bump from ever feeling stale. At this rate, I’m pretty confident that he can tackle any genre.