Girl group Majors are taking an interesting approach to their debut year promotions. Rather than finely craft a single title track, they’ve blitzed the market with several budget-conscious music videos for multiple singles. The hope, I’m sure, is that one of these songs will somehow hit big. But, I’d rather have on knockout track than handfuls of knockoffs.
Following their March debut, the group has unveiled videos for both Rain On Me and Dancing In The Starlit Night. The former seems to be gaining slightly more attention, so that’s where I’ll focus my review. But, I have the same general feeling toward both tracks. They each feel like a blender of K-pop influences, thrown together in ways that make little impact.
Rain On Me kicks off with a strong verse. I like the saxophone riff, coupled with the splashes of bright synth and engaging melody. But, this arrangement quickly devolves into a harder, more generic EDM pop drop that does the song no favors. The melody becomes more fragmented as the instrumental thunders behind it. And before we know it, Rain On Me loses its sense of personality. This has been a common stumbling block for certain boy groups, and I’m starting to notice it affect girl groups more often as well. It’s definitely possible to bring your own perspective to a song of this style, but working around Rain On Me’s hulking production is a challenge. Majors get lost in the noise, and it becomes difficult to discern who they are as performers.