As GOT7 members embark on their own solo careers, I’ll probably pick and choose which songs to write about. After all, The Bias List’s focus has always been idol groups, and labels like H1GHR Music begin to veer into different territory. But, it’s interesting to hear what idols are capable of when signing with a more niche agency.
Producer Cha Cha Malone has built an admirable reputation within the industry. His beats tend to tread similar territory, but occasionally you’ll get a Ride Or Die that expands the sonic palette. Despite the promise of its title, Switch It Up is largely the same bass-driven trap beat we’ve heard a million times before. Luckily, this percussion is couched within an insistent swirl of atmospheric synth pads. This gives the track a “wet” texture that brings a needed sense of depth to the otherwise familiar instrumental. I wish Switch It Up would have leaned even further in this direction.
I know a lot of people love Jay B’s vocals. I’ve never been a huge fan of his timbre, but he gives a great performance here. It’s subdued yet emotive, and strikes a nice balance between forceful delivery and more languid moments. The brushes of falsetto during the chorus are pure bliss, but the whole track has a satisfying fluidity that compliments the synth. I love the airy backing vocals that punctuate many of Switch It Up’s lines. There’s something very mid-90’s r&b about the sound. Rapper Sokodomo’s feature feels a little extraneous, offering contrast but opting for a predictable flow. I’ll be interested to see where Jay B’s solo career goes from here, especially given his talent as a composer.