Review

Song Review: Jeon Soyeon ((G)I-DLE) – Beam Beam

Jeon Soyeon - Beam BeamIn perhaps the most unsurprising K-pop news of 2021, (G)I-DLE’s Jeon Soyeon has released her first solo album. I mean, she technically debuted as a soloist in 2017 before re-debuting as (G)I-DLE’s leader — a group practically built around her popularity. She’s one of the most prominent voices in K-pop today, with the ability to compose her own work and confidently establish her own concept.

Regardless of my thoughts on the actual song, I can’t deny how assured Beam Beam (삠삠) comes across. Soyeon is a bundle of confidence, and that energy goes a long way. I appreciate the route she took with this song, opting for a quirky arrangement that injects punk rock influences. It matches the devil-may-care attitude that fuels the song, and allows for a hearty drumbeat. As both rapper and singer, Soyeon flirts between styles during Beam’s verses. She mixes sing-song melody with charismatic hip-hop, and the blend feels convincing.

But as guitar comes in during Beam Beam’s chorus, I can’t help but wish for a catchier refrain. The melody here is dull and repetitive, missing the opportunity to vault the track to another level. It’s not jarring or irritating. It’s just kind of… there. The song’s verses are far hookier, making Beam Beam feel a bit off-balance. Still, I like the use of distortion throughout the chorus. It gives the track a scuzzy texture that feels very 90’s. Maybe next time Soyeon will go full on riot grrl?

 Hooks 7
 Production 9
 Longevity 8
 Bias 8
 RATING 8

13 thoughts on “Song Review: Jeon Soyeon ((G)I-DLE) – Beam Beam

  1. I’m curious about the Optics of Soyeon and Yuqi releasing better music than their own group, maybe they’re trying to tell us something?

    Liked by 5 people

  2. I think it’s a very monotone song even if it is upbeat. Clearly, there is something there, but it’s just a bit too boring for me despite the energy. Soyeon’s a great rapper with great vocal control though no denying.

    Liked by 4 people

  3. Thought this was super boring for some reason. Not a big fan of her voice in general and I wish this went more of a What Type of X route maybe?

    Like

  4. I think its alright. It would make a good commercial-length song, yanno something for a hip brand that the kids like, with ad versions in 60sec, 30sec, and 10 sec lengths.

    As is, for a regular song song, it has good bones but it needs an extra oomph, like bring in a trusted producer to say hey lets stick in an extra two bars here and here with a electric guitar riff, or a real counterpoint melody in the chorus not just the guitar mirroring the main vocal.

    Liked by 4 people

  5. It is always weird when the verses of a song are the catchiest part(Particularly when the chorus isn’t ). Gee is a song in which the catchiest part isn’t the chorus, but the chorus is still very catchy and memorable. I think “beam beam” would be iconic if the chorus was catchy. Still a very enjoyable song from an incredibly problematic artist.(I’m still not over “ethnic hip”)

    Like

    • Your wrong Ethnic hip has a very different meaning in Korea In fact all the cultural Appropriation Has been explained over the years I will post everything here below just read.

      Lis Frimpong said
      1. During Hann and LATATA era (G)I-DLE studied many middle eastern arts and elements. They spoke with Arabic fans to learn more about the Middle Eastern culture and gave credit to those fans on an interview. (G)I-DLE also got the henna designs done by professionals.
      2. Soyeon who is Leader/Main Director of the group contacted a Brazilian reporter to learn more Latin culture, style, music, language, and instruments. Not only did Soyeon give credit to the Brazilian reporter but also let him be apart of their song.
      3. (G)I-DLE really wanted to do a Hip Hop concept for their summer comeback so they did many research on the Hip Hop/R&B culture and were inspired by many artists from it. They analyzed the style, the camera angles, and musical genres during the 90s. They were inspired by the musical genre boom bap which is a genre you haven’t really heard Kpop girls do quite often.
      4. They also do research on historical people/events. For their song Lion they tributes it to the Joan of Arc story https://youtu.be/bi0PEzCgmJw

      and

      The term ethnic in the Korean dictionary and the English language don’t have the same meaning as each other. I’m serious I don’t know if it is you people from America and I’m not saying all, but y’all need to learn how to be open minded knowing that not everyone who speaks another language has the same terminology in your language as they do and you Kpop fans need to start educating yourselves.

      BangTAN atiny said

      Hy, am a Muslim too and I did some research ,apparently that mosque backdrop was a GDA default backdrop they gave to many artists on that day including bol4 , it wasnt idle’s mistake and after raising the concern they took it down. Please dont hate on them

      Once you SoyeON you never SoyeOF said

      I’m Indian and those things have nothing to do with relationship statuses anymore. They’re like accessories to us now and even kids wear henna and bindis on festive occasions.

      —-
      So maybe we need to do our own research and get educated ourselves before making slanderous comments and spreading hate. Yall are listening to a different culture that is primarily homogeneous and does not get as much exposure as other countries that have a large variety of races and culture and what is “woke”. That does not make it okay when groups do actually commit some ignorant choices but we need to be part of the solution and not part of the problem. Help educate. How would you feel if you went to school and your teacher just yelled about how you don’t know math rather than taught you?

      Like

      • you realize she said ethnic hip… in English….lol. I literally didn’t even mention anything other than that so I’m just not going to address them fully. I would love to see your sources for the first two points. Also Joan of Arc was French so why appropriate African culture? That doesn’t excuse it.

        “The term ethnic in the Korean dictionary and the English language don’t have the same meaning as each other. I’m serious I don’t know if it is you people from America and I’m not saying all, but y’all need to learn how to be open minded knowing that not everyone who speaks another language has the same terminology in your language as they do and you Kpop fans need to start educating yourselves.”

        Once again.. she said it in English. You also didn’t Explain what the apparent difference is. I’m very open minded…it’s kinda why I’m a kpop fan. the sentence after that doesn’t make sense. I am educated. You seem to be a obssesive fan who is too caught up in your love for the group to admit they’re being problematic.

        “So maybe we need to do our own research and get educated ourselves before making slanderous comments and spreading hate. Yall are listening to a different culture that is primarily homogeneous and does not get as much exposure as other countries that have a large variety of races and culture and what is “woke”. That does not make it okay when groups do actually commit some ignorant choices but we need to be part of the solution and not part of the problem. Help educate. How would you feel if you went to school and your teacher just yelled about how you don’t know math rather than taught you?”

        It’s my culture they’re appropriating sometimes….I’m very educated on that. I said one sentence and you decided to make this big speech that really has a lot of flaws in it. They know what they’re doing, it’s ignorant of you to act like they don’t know in the age of the internet. You’re part of the problem by defending inappropriate behavior in a self-righteous condescending manner. That analogy makes no sense….because once again….they know what they’re doing. kpop fans like you are only pushing people away from kpop.

        Like

  6. I think you all here in the comments are missing something here. I know when we think of rappers We think that they always have to be Bold or Rebellious. But here Soyeon actually shows that you don’t have to be that way. Infact in this song she is talking about growing up into her 20s where life is hard and we all just want an easy life. (G)I-DLE Songs are very unexpected and Catchy and thats what I love about them. This Song may take a long time for some to accept but once you know the meaning behind this song more and depth she also released a documentary about her childhood leading up into her 20s. She Said that She want’s to break away from what People project on her to be like Rebellious, Badass Rapper etc and thats one of the main reasons why she chose to go with this genre. And this is Why I Love (G)I-DLE Music because they are filled with Metaphor and Meaning. And I hope one day that people will understand that the importance of Music is to express yourself. And Not just about a catchy beat I don’t want to compare but some kpop groups song lyrics are mostly about Love to be honest some of them are about Being Badass like Girl crush. But here with Soyeon We receive a Song of her Journey. And same with Yuqi solo song was about Standing Tall and Believing in yourself.

    Like

  7. The chorus does feel a teensy bit like a missed opportunity, but you know what, I’m just so glad that this song isn’t as affected and grating as Oh My God. It’s actually really refreshing and enjoyable and fun overall. I like that. The moment the song ended I actually hit replay with some excitement. Haven’t felt this good about IDLE’s full-group songs in a while. If they keep up the standards set by Yuqi’s phenomenal solo and this one for their next full-group release I’ll probably get right back to my late-2018 enthusiasm about them.

    Like

    • This chorus just screams “I don’t know instrument performance and I have no idea how to write longer performance worthy guitar” vibes.

      Like

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