Though KARD are quite successful in various parts of the world, they’ve expressed a desire to cement their fanbase in Korea. As one of the industry’s only co-ed groups, they seem perfectly poised to fill a gap in the market. But after the many high points of their initial rollout, I’ve struggled to connect with their music.
Icky is the latest in a string of perfectly addictive grooves. KARD know their strengths, and the beat here is supple and single-minded. KARD’s performance is often as percussive as the instrumental, and that goes a long way toward selling the song. My head is nodding along, but Icky is let down by its repetitive hooks. There’s just too much “icky, icky, icky” for me. I find my attention straying as the track goes on.
Hooks | 7 |
Production | 8 |
Longevity | 7 |
Bias | 7 |
RATING | 7.25 |
Grade: C
For me, I’m just going to take a pass on this one.
LikeLike
I hope you review Le new Sserafim MV that’s about to drop for Eve, Pscyhe, & Bluebeard’s Wife. I remember another track was your buried treasured, so I’m interested in how you feel about this one these days.
LikeLike
Honestly…. I kinda dig it. Score is about right. This song ain’t Ring the Alarm, but its serviceable
LikeLike
Definitely one of the songs of KARD’s whole discography. Can’t take that away from it.
LikeLiked by 1 person
🙃
LikeLike
The song is essentially Kai’s “Rover” in a different font, with maybe some other slight differences. I imagine people will have the same general likes and dislikes they had about that for this.
LikeLiked by 2 people
Perfectly fine about this. Catchy hook, Latin beats, legit & blatant innuendo, all I needed from a KARD song.
I’m gonna be an anti-Nick on this one and say this song needs /more/ rap and chanting. This is the perfect kind of song that needs more of this.
LikeLiked by 2 people
I like it! It’s a fun song, which we need going into the summer. It does the job.
LikeLike