Song Review: KARD – Icky

KARD - IckyThough KARD are quite successful in various parts of the world, they’ve expressed a desire to cement their fanbase in Korea. As one of the industry’s only co-ed groups, they seem perfectly poised to fill a gap in the market. But after the many high points of their initial rollout, I’ve struggled to connect with their music.

Icky is the latest in a string of perfectly addictive grooves. KARD know their strengths, and the beat here is supple and single-minded. KARD’s performance is often as percussive as the instrumental, and that goes a long way toward selling the song. My head is nodding along, but Icky is let down by its repetitive hooks. There’s just too much “icky, icky, icky” for me. I find my attention straying as the track goes on.

Hooks 7
 Production 8
 Longevity 7
 Bias 7
 RATING 7.25

Grade: C


8 thoughts on “Song Review: KARD – Icky

  1. I hope you review Le new Sserafim MV that’s about to drop for Eve, Pscyhe, & Bluebeard’s Wife. I remember another track was your buried treasured, so I’m interested in how you feel about this one these days.


  2. The song is essentially Kai’s “Rover” in a different font, with maybe some other slight differences. I imagine people will have the same general likes and dislikes they had about that for this.

    Liked by 2 people

  3. Perfectly fine about this. Catchy hook, Latin beats, legit & blatant innuendo, all I needed from a KARD song.

    I’m gonna be an anti-Nick on this one and say this song needs /more/ rap and chanting. This is the perfect kind of song that needs more of this.

    Liked by 2 people

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