With so many music videos tied to her new project, IU’s The Winning is turning into a veritable visual album. She certainly has the cachet to support such aggressive promotion, and so far her output has run the musical gamut. The bluesy Shh.. continues expanding the variety.
Featuring a trio of guest artists from three different generations, the song’s star power is more notable than the song itself. It’s definitely more niche than many of her singles, but will draw in a wide swath of fans, from admirers of NewJeans’ Hyein to longtime listeners of the venerated Patti Kim (though her portion is only a spoken narration). As a celebration of Korean music past and present, it’s an exciting prospect. This star power deserves equally engaging music, and though Shh.. has a strong emotional core the melodies feel a little rote. At times, it almost comes across like blues-by-the-numbers. Fortunately, strong performances elevate the material and make this a worthy addition to a solid comeback album.
| Hooks | 7 |
| Production | 8 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.5 |
The Bias List // K-Pop Reviews & Discussion 
the song is alright, not the best bside out there but it works.
also just wanted to let you know the video is private btw
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Weird! I wonder if they reuploaded it?
I added a new link.
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Hey Nick, what do you think about her last song on the album, ‘I Stan U’? It sounds really familiar, like I heard It before during her ‘You&I’ era, but I cannot pinpoint which song of hers was it.
Anyway, I personally liked it the second best from the album, after ‘Shopper’. I’m curious if it’s up you alley.
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