It’s a longstanding tradition for YG Entertainment to release follow-up music videos from its artists’ albums. This approach has faded a bit in recent years, but the agency seems determined to solidify rookies BABYMONSTER within their successful lineage. Part of me wishes they would have terrorized us with an mv for the ghastly Woke Up In Tokyo, but the powers-that-be have taken a wiser approach by promoting the soft, emotive EDM of Love In My Heart.
My favorite BABYMONSTER song by far is Forever, and that’s mostly because I miss the early-2010’s era or hyper-energetic dance music. Love In My Heart sets its sights on this soundscape and does a solid job delivering on expectations. But while Forever had a nice anthemic sheen, Heart feels more generic and restrained. It’s almost as if YG fed “EDM banger” into AI to deliver the most predictable version of the genre. “Predictable EDM” is still a ton of fun, but for a rookie group still establishing themselves I would have loved to hear more musical personality emanating from the track.
In fact, I really can’t point to one element that feels distinct about Love In My Heart. The song plays things straight down the middle, from its choice of synth textures to the surging structure and inevitable payoff as we reach the climax. On the plus side, it’s nice to hear the girls belt out the melodies and the second verse rap is skillfully incorporated into the track’s existing energy. This is enough to make Love In My Heart nice playlist material, but it could have been much more.
| Hooks | 8 |
| Production | 8 |
| Longevity | 8 |
| Bias | 9 |
| RATING | 8.25 |
The Bias List // K-Pop Reviews & Discussion 
the mixing is kinda rough. The beat is way too muted.
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people also complain about forever’s mixing.
batter up (7 version) was also mixed badly.
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It’s a generic but cute song. Glad to see the girls shine vocally, they have some solid vocalists here. Anyways, speaking of Woke Up in Tokyo, what if you just feature it in the next Battle of the B-sides? Or idk, play a late April Fool’s prank and write a review under “Buried Treasure” (or treasure that should remain buried)? 🤭
Anyways, straight 8 (this song ofc! Not WUIT *shudders*) for me.
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“treasure that should remain buried” it’s giving “HIDDEN TALENT 🔥 KEEP IT HIDDEN 🔥🔥🔥”
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BURIED TREASURE 🔥🔥🔥 KEEP IT BURIED 🔥🔥🔥🔥
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I’m a sucker for these type of late 2000s/early 2010s kinda music. easily their best since FOREVER imo
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I’m glad they chose to promote the only song on their album that I thought was genuinely good
Rating: 8.25 (8, 9, 8, 8)
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Just found this k-pop review site and I do really like the way you write your review – being accurate, yet sarcastic on some silly songs.
How can the instrument be so loud and muted in the same time? I do sense a 2010-ish Ke$ha Die Young’s feel in it but you’re right Nick, the whole song just keep on restrict itself to release all of the underlying energy in it, what a missed opportunity! I think a whole layer of synth and lesser reverb could definitely make it sound better and could push to a 8.75 as well.
Same rating to you – 8.25.
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Meets expectations.
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Sounds like late 2000s-early 2010s party pop songs. Enjoyable.
I wish there were something unique added into this very generic EDM production. Like…a quirky synth, an unusually song structure,…something new. You know.
YG producers are not good at producing…they are good at making catchy enjoyable songs, but their productions are meh. Nothing screams skills or creativity.
I hope they will improve in the future.
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This might be my favorite song off the album.
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